40 Day Challenge – Give your best FOUR moms!

Meet Noelle Moore, the Founder and Executive Director of The Finley Project as she shares her purpose in starting the 40 Day Challenge, “Give your best FOUR moms!”

Donate to help FOUR Moms!

Our Program

As the Nation’s ONLY organization that offers a 7-Part Holistic Program, The Finley Project focuses on the healing of a mother after infant loss from a Holistic perspective, thus addressing the physical, emotional and spiritual needs of a mother.

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Finley and Mommy tiredThe Life of Finley Elizabeth Oblander

Finley Elizabeth Oblander was an amazing baby girl, with a turned up nose and beautiful hair filled head. She was often described as having “sausage toes.” Finley was born on July 25, 2013 and died August 16, 2013.

The Finley Project was started by Noelle Moore, her mother, because Noelle experienced a huge gap between the hospital and the home. Noelle saw that mother’s needed a point organization to walk them through the next steps after losing a child.

A child is not supposed to die. It is an unexpected tragedy, but one that happens far too often. According to the Center for Disease Control and Prevention, six out of every one thousand babies born in the United States die within the first year. Mothers are walking out of hospitals without their babies all over the country.

Overcome with grief, mothers experience severe emotional trauma, where even simple day-to-day tasks can be stressful and overwhelming. Some mothers even lose the will to live. Our long-term mission is to help mothers throughout the United States by partnering with local hospitals, churches, other nonprofits and civic organizations.

Our initial focus is the Central Florida area, but our long-term goal is to reach as many grieving mothers around the country as possible. These moms need help and someone has to do something.

How can a mother function after such a devastating tragedy? This is what The Finley Project’s President and Founder Noelle Moore asked herself when she lost her daughter at 23 days old. Noelle had always dreamed of having a little girl, and Finley was the answer to her prayers.

Following Finley’s death, Noelle was devastated, depressed and angry. She even became suicidal. While Noelle could not imagine a life without her daughter, she was able to survive her grief with the love and support of friends, family, counselors and even strangers. Noelle wanted to support other mothers and that is why The Finley Project was founded.

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2014/2015 Year at a Glance | How we support Moms who lose infants!

Number Of Mothers
We Reached Out To:


Number Of 7-Part Holisitic
Program Enrollments:


Money Raised: